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House of Soda

 

Please hover and click the < and > buttons to navigate. Click here to read the accompanying essay. 35 photos:

  • boy standing in front of a structure made of hollow blocks with a Coca Cola logo boy standing in front of a structure made of hollow blocks with a Coca Cola logo August 2007
  • hole in the wall eatery with coca cola sign hole in the wall eatery with coca cola sign Quezon City, April 2009
  • Dog in front of a sari sari store with coke walls and banner Dog in front of a sari sari store with coke walls and banner February 2008
  • food stall counter with coca cola logo painted on it food stall counter with coca cola logo painted on it Manila, April 2011
  • Man sitting in front of a store painted with Coca Cola logo Man sitting in front of a store painted with Coca Cola logo January 2009
  • Coca Cola painted on a pink structure and sign Coca Cola painted on a pink structure and sign Antipolo, October 2009
  • boarded up Coca Cola structure boarded up Coca Cola structure Manila, April 2011
  • Drapes and a Coke sign Drapes and a Coke sign January 2009
  • boarded up wall with Coke Zero poster boarded up wall with Coke Zero poster June 2009
  • Sprite logo on a metal accordion door Sprite logo on a metal accordion door San Juan, July 2013
  • Coca Cola wall below a green house Coca Cola wall below a green house Makati, February 2010
  • Woman in front of a carinderia (small eatery) with Coca Cola logo Woman in front of a carinderia (small eatery) with Coca Cola logo August 2007
  • Coca Cola House Coca Cola House Tagaytay, December 2007
  • Wall painted with coke logo and a Coke Zero banner Wall painted with coke logo and a Coke Zero banner G. Araneta Avenue, March 2009
  • countryside stucture with Coke logo countryside stucture with Coke logo Tagaytay, December 2007
  • Coke sign on store and posters Coke sign on store and posters Manila, April 2011
  • Sari Sari store Coca Cola logo Sari Sari store Coca Cola logo January 2009
  • Coca Cola logo in a classic Philippine house Coca Cola logo in a classic Philippine house April 2009
  • Pepsi logo painted on a wall Pepsi logo painted on a wall Makati, February 2010
  • Coca Cola logo and mini store below a house Coca Cola logo and mini store below a house San Miguel, Manila, January 2008
  • Green house with coca cola sign Green house with coca cola sign Quezon City, April 2009
  • Coke sign between classic Philippine windows Coke sign between classic Philippine windows March 2009
  • two Coca Cola logos surrounding a green house two Coca Cola logos surrounding a green house Quezon City, January 2009
  • RC Cola gates RC Cola gates Santol Street, January 2009
  • Coke sign of an eatery beside a politician's ad that says Bimbo Coke sign of an eatery beside a politician's ad that says Bimbo January 2010
  • Small sari sari store with coca cola logo and sign in front of a house Small sari sari store with coca cola logo and sign in front of a house Tagaytay, December 2007
  • San Juan fruit stand with Coca Cola banner San Juan fruit stand with Coca Cola banner San Juan, August 2007
  • eatery with Sprite logo eatery with Sprite logo August 2009
  • carinderia (small diner) rain cover with Coca Cola logo carinderia (small diner) rain cover with Coca Cola logo March 2009
  • Coca cola diner Coca cola diner Manila, near Paco Park, January 2009
  • countryside stucture with Coke logo countryside stucture with Coke logo Tagaytay, December 2007
  • countryside stucture with Coke logo countryside stucture with Coke logo Tagaytay, December 2007
  • four coca cola logos and a poster on a store four coca cola logos and a poster on a store Cavite, February 2008
  • coke curtains in pink house coke curtains in pink house Recto, February 2009
  • circular cafe sign with Coke logo circular cafe sign with Coke logo Manila, April 2011
     

Coca Cola logos are very dominant in the Philippine landscape. I chose to photograph them because they’re very distinctive, and while I know other countries also have Coke ads, I don’t think they’re anywhere as pervasive as the Coke banners, streamers, metal signs, tarps, posters, logo placements beside store names as I see here in the Philippines.

I’ve also included a few photos of houses adorned with the logos of other soda companies. But Coke’s is really the most popular.

I photographed these Coca Cola houses and structures over a period of six years, 2007-2013. These were shot in many different places. You could just walk into any random street and spend half a day shooting and probably get 20 Coke shots, but I wanted to make a set of varied Coca Cola houses from different places.

I’m making this post today, August 2013, that’s why the photos stop at 2013. I will definitely add more in the future.

Click here to read the accompanying essay.

 Posted by at 12:27 am

  3 Responses to “House of Soda”

  1. Consider sending these coke shots to coke…they may pay you for them:)

  2. […] logo placements beside store names as I see here in the Philippines. I’ve also included a few photos of houses adorned with the logos of other soda companies. But Coke’s is really the most popular. I photographed […]

  3. Your photos bring a focus to these Coke ads. They’re so ubiquitous that they somehow just blend into the environment.

    I like how some are just hand-painted. Very back-to-basics for such a global brand. They have so much local flavour that they become art.

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